In this day and age, there are so many brilliant ideas out there it can feel overwhelming. What is the key to staying ahead of the game and leading the pack in terms of innovation? While some may argue that it can all be attributed to generous funding or technological advancements, the real key is a creative toolkit for insight generation.
Who else feels like this? Last night I spoke to a friend in Los Angeles, we discussed our recent performance in the industry. We concluded that if you have 10 percent of the market, there is 90 percent that you don't have.
So how do you get that 90 percent?