We live in an intellectually advanced and diverse market that is consistently changing, therefore having an extensive database is essential.
As marketers, entrepreneurs and business leaders it is important to know who your competitors are!
Late on Wednesday, Maikayla Desjardins (aka #24yrold), a marketing consultant at Marketing Eye Atlanta gave her weekly pep talk to the team. In her talk, she encouraged them to take Friday off and enjoy the Thanksgiving weekend, coming back to the office on Monday all fresh and ready to achieve our company goals for December.
Then, out of the blue, she said, "I want to kick-ass in December and to do this, I need all of your help. I need for you to take the next four days to think about just one thing that we can all do in December that will improve our sales performance and ensure that we achieve our goals."
Let’s start this blog with a simple exercise. Go to your Facebook page and look at the last 10 statuses you posted. What are they mostly about? You may want to think before posting if most of your statuses revolve around work complaints, drunken weekend antics or overstate political opinions.
A study by University of Scranton and UC San Diego researchers found that Facebook status updates stick in the minds of readers for longer than you think – one status alone is 1.5 times more memorable than sentences from books, and 2.5 times more memorable than faces of strangers, representing a remarkable difference in memory performance.
Marketing Eye wanted to change the way consumers perceived American Property Partners (APP). Was the APP brand clearly projecting the message it wanted to put forward to the general public? It is essential for portfolio managers to present themselves as reliable. After all, customers must trust them with their investments.
The experienced marketing consultant has joined the Atlanta team, bringing to the role extensive knowledge in the advertising, finance, IT, human resources and research industries.
She previously held roles at global advertising giant Clemenger Group and also gained international exposure through her previous corporate and boutique work in Australia and the UK.
As Marketing Eye’s dynamic consultant, Lisa will work with small business owners and entrepreneurs to help Atlanta’s small- and medium-sized businesses boost their success and experience exponential growth.
These days, selecting corporate gifts can often feel like a competition, with companies attempting to outdo each other in a extravagant battle of the budgets. That said, money can't buy class or creativity, so make sure you give from the heart and tailor each gift to your clients' interests. It is the thought that counts, after all.