Michael Powell stated, “Only when you bring value to others, will you bring value to yourself.” If you want your company’s brand value to increase, then you must provide value to your customers first. Your marketing mix (or 4 P’s) can help you decide what value to provide to customers and how to best communicate that value. Your marketing mix is part of your marketing strategy. The 4 P’s of the marketing mix outlines the right product (or service) to sell, the right price to sell it at, the right place to deliver it, and the right promotions to get it known. Value, of course, should be at the heart of every “P.”
Game on. Marketers have not only had to turn to technology to power their marketing performance and stay clear of traditional marketing methods to a large degree, they now are needing to be more adept when it comes to the purse strings.
With the rise of Robotic Marketers technology, marketers are being forced to adjust marketing strategies according to cash flow, the profitability of product and service lines, changes in business strategy, crisis management and more. Never before has marketing had to take such dramatic action and use flexibility in the way they operate than today.
Robotic Marketers financial platform integrated into its marketing strategy technology, machine learning has been given a curveball and the accountability of marketing has reached a new height.
Like many businesses, there is never enough time to get all the marketing done that needs to be completed, and quite often businesses either don’t have the excess funds to hire a full-time marketing executive, or they don’t wish to have another headcount.
It’s no secret that technology is one of the fastest growing industries today. From software developments to virtual reality, the technology industry has endless applications and possibilities. But just like any other field, technology innovation is a business and new businesses need startup marketing.
Email is an essential part of your marketing mix. It’s an easy, fairly inexpensive way to interact with your customers. A great way to maintain top-of-mind awareness to your potential clients is through a newsletter with a regular cadence, but is there the chance to generate profit from your newsletter? Kimberly Maceda of ActiveTrail has written 8 tricks on how to generate profit from your email newsletters.
Growing pains. Those awkward moments as you learn what does and doesn’t work in the journey to maturation. Every company has them. But it’s how you use them to your advantage that sets your business apart. That’s where growth marketing comes into play and companies like Airbnb, Dropbox, Mint, and Uber can all vouch for its success.
If you have left it until now to write your 2017/18 marketing strategy, then you are really hitting a fine line, because there is a lot to be done before executing a powerful, deliberate marketing campaign in July that will see your company hit sales targets, connect with customers and accelerate your potential in the marketing for the year to come.
While other's are now using the term "outsourced marketing department", few have actually defined it quite like we have at Marketing Eye. After 24 years in the industry, I have learned a lot from both succeeding and failing. From these learnings, I have developed a series of systems, processes and ways in which to improve our capability of delivering world-leading marketing strategies to businesses seeking a high growth return.
The difference is from start to finish