Deciding to rebrand your company can be an enriching task. Sometimes a fresh start is precisely what your company needs to get back on track. Maybe your business has been struggling from the beginning, and now that you have had some time to get a feel for the industry, you know what you need to do to make yourself a key player. Whatever the reason may be, rebranding can be both exciting and terrifying at the same time. By following the following steps, you can get off to the right foot to rebranding your business.

Technological innovation has been one of the key factors in shaping marketing trends over the past year. And as marketing evolves, other service and goods-producing industries must adjust their marketing strategies to keep up.

When building out new web pages, whether it’s a blog, contact us page, or informational, search engine optimization (SEO) needs to be implemented. Here are 7 simple tips to follow when building out new pages.

Marketing Eye put an incredible amount of effort into delivering world-class marketing strategies to our clients. We have invested heavily in research and development, and of course, developing the world's first Robotic Marketer. 
Is it just me, or is it really difficult to say exactly what I want?
We are used to having information thrown at us everyday, that at some point, we zone out and stop absorbing it all. Guerrilla Marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics. It is about taking the consumer by surprise, making an indelible impression and creating copious amounts of social buzz. 
Building relationships with your customers are your companies biggest asset and in any successful business, knowing how to communicate to your audience is fundamental to achieving this.

We live in an intellectually advanced and diverse market that is consistently changing, therefore having an extensive database is essential
Here and there we find ourselves hitting a stroke of luck without any intention or guidance. No matter what area of business you are in, these random unforeseen victories are few and far in between. In order to sustainably build your firm’s standing in the market, you need to have a clear aim at the target. Let’s take a look at how we approach making growth attainable through strategic marketing:
Apr 06, 2017
You have already created the ad script, the ad objectives, and the ad design...and you’re probably thinking “once this gets posted we are all set to start seeing results”. Unfortunately, this doesn’t always happen. In most cases, developing an effective ad is much more than just aesthetics. In this blog we will examine 5 key drivers of best practice advertising.
It's fair to say that marketing strategies don't work by themselves. You can spend thousands of dollars having a marketing strategy written for your small business, but if it isn't implemented, it's not worth the paper it is written on.

I know hundreds of companies that have engaged a marketing consultant to write a marketing strategy and then are left miffed as to why it didn't work. Well, it doesn't work if you don't do anything with it! It's as simple as that.
Aug 09, 2012
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