As marketing continues to evolve alongside the digital revolution rapidly, crafts are designated to their specialists to meet customized needs and audiences. Traditional forms of mass communication 

“Advertising is the same thing as marketing” most of us at some point have either heard this statement from someone else or have even said it ourselves. I know for a fact that I had at one point when I was in my marketing class in high school, and we started a lesson on advertising, and I had wondered that in my head throughout the lesson. That question sparked a fascination in my head and even followed me to college, where I decided to study both of the subjects. I love both topics very much, they have given me insight different aspects of the field that I would not know about if I had chosen to focus on just one, and its that experience that I believe gives me the credentials to attempt to explain not only the differences in the topics but also how they complement each other.

Marketers, by nature, are "people people'. Not saying that every single one is an extrovert who pitches ideas like a used car salesman, instead, they are continually working towards finding what the best way to convey value onto the desired market is. If marketers are to effectively construct a strategy, campaign, or any other type of related activity, they first need an understanding of who their audience is. There are many ways, especially in today's age of technological advancement, that people can get these insights without really knowing too much about the thought process of the brain itself. Sure, it is smart to make marketing decisions based upon quantifiable reasons, but they are also other substantial factors that can and in my opinion, should be taken into consideration during this process. Furthermore, along with those technological advances, there have been advances in the medical field as well that play a massive part in the decision making of marketing plans.

Today is one of those days. I woke up every hour from midnight, ready to get out of bed and pack my bags, again, for yet another trip.  
I spent my weekend looking at the bigger picture - Where is my business going? How are my team and I going to get it there? What is going to differentiate the company? How do we retain our talented team? What incentives do we need to instill? All the normal questions, really.

Now that's a bit harsh random because sometimes we don't get a good nights rest and that is life, however, it is important that no matter what, when we walk in the door of the office, we are putting our best foot forward. Looking your professional best, will always give people a good first impression - which means, that there are a few things you may like to avoid.

Female entrepreneurs are shaking up the business world in New York! One of the worlds busiest cities for success in being over thrown by the underdogs of society. 

Women in the business are showing men how it's done, annihilating the female stereotype for delicate and poised women to their advantage and creating a storm in their firms. 
How do you create the ideal website? How valuable is it? These are questions that many business owners are searching for answers to, and the biggest gap in the road lies with the tactics behind your website. Whether you have a marketing department internally or rely on an agency for your coding and website design, it is crucial to have a website which is strategically built for your audience. So what does this look like? Well let’s take a look:
Here and there we find ourselves hitting a stroke of luck without any intention or guidance. No matter what area of business you are in, these random unforeseen victories are few and far in between. In order to sustainably build your firm’s standing in the market, you need to have a clear aim at the target. Let’s take a look at how we approach making growth attainable through strategic marketing:
Apr 06, 2017
Although most Millennials are great at social media, there are many factors to think about when developing a social media strategy. Whether you are a startup with no following and no brand recognition or a company which has been around for years, the process of using social media effectively stays constant. Here are keys to stay on your A-game in social media:
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