I can't cook. That is no lie. I am useless in the kitchen, mainly because I spend no time there. I eat out every night and live off the premise that it's a great excuse to catch up with friends and it is much cheaper to eat out then to cook for one. So why then did I cook lunch for 17 of our team members in Melbourne on Friday?
Nov 28, 2015
Marketing Eye has hit a huge milestone. It's incredible the journey that we have taken over the past few years and where we are heading with a company that is so rich in possibility, that even I pinch myself.

When we expanded to the US, it was a half-arsed approach. We set up "part-time" and employed a few people who were left to their own devices after initial training to make it happen. 

The biggest lesson we learned
Being young in no way represents limited capabilities. I agree that with age comes responsibility, experience and wisdom, but for me drive and ambition are inherent. And this is true of many other millennials I know.

That is not to say that Gen Y make better employees or leaders, what I am saying is that they should not be disregarded when their date of birth is revealed. It is cliché to say ‘age is just a number’ but in many cases, this stands true.

 

"Leadership is lifting a person’s vision to high sights, the raising of a person’s performance to a higher standard, the building of a personality beyond its normal limitations." —Peter Drucker

If you look at Steve Jobs and his role as a leader and marketer at Apple Inc., it's easy to see how the two roles work closely together. Without marketing, no-one would be any the wiser about Steve Jobs role at Apple Inc nor would we have had the opportunity to be captivated by his performances each time he launched a new product. Instead, we would simply wait for a product to be on the shelves and without all the "sizzle" we probably would never have been as enticed to stand in line and buy each product the minute it was launched.

Some leaders fail to see the value in marketing, and although they may have a role in the organisation that is responsible for certain outcomes, they may see it more as a sales related function which is why it often falls under this umbrella.

Smart, insightful, charismatic, thought leaders understand the value of marketing. They use it and often abuse it to become leaders that everyone follows. Rather than focus solely on a product or service marketing campaign, they use it to elevate their position in the market with a double edge sword, by at the same time ensuring that the company brand and positioning benefits from association.

3 Ways Leaders Use Marketing 

Don't be fooled to think that in 2013 you have time to waste. Everyone is now faster, smarter, better - all with extraordinary tools at their disposal.

Embarking on global expansion has been the most fascinating experience and in particular, working in what is one of America's most untapped entrepreneurial hubs of Atlanta has not only been rewarding, but also very invigorating.

Atlanta isn't the sleepy town that some of the cities counterparts seem to think it is. In fact, it is quite the opposite. The city is full of promise, spirit and an attitude that is less ruthless than say New York, Chicago, San Francisco or Los Angeles. Behind the politeness and accomodating attitudes of Atlanta's business folk are smart, determined, ambitious and thoroughly capable people who drive small businesses in an endeavour to become big businesses.

Capitalizing on an ability to cap salaries and deliver products and services to a national and international audience with America's most proficient transport hub at its disposal, Atlanta entrepeneurs are dreaming big. You heard it right - they are dreaming big. Not too dissimilar to their New York small business friends who have inspired a national through a carefully executed tabloid and magazine advertising campaign that let's the world know that in New York "This is no place to dream small."

What strikes me about the people of Atlanta is their attitude to helping others and in turn, helping themselves. It seems that those who don't come from here, tend to be the one's to watch, whereas if you do business with a true Atlanta local, you are guaranteed that the good old fashion handshake on a deal is exactly that. 

Today I had lunch with two talented mergers and acquisition partners at Deloitte. They both are very busy people but were kind enough to take time out of their day to have a chat about business, tax and the run of the land in setting up in Atlanta, buying a home and a motor vehicle.
When you are a small business, it is hard to find money just to pay the bills most of the time, let alone invest in team bonding or outsourced employee development.

I know that in the first couple of years of business, other than some hands on training from moi, my team received little if any outside training to develop their skills and capabilities as marketing consultants.

They were expected (sadly, this was the case) to research and find their own path to developing their careers as marketing consultants and were expected to use market research and the Internet as resources to learn about small businesses and the challenges they go through on a day to day basis.
When you start a small business, it's hard to think about what leadership style you would like to incorporate in your company. Typically, your thoughts are on what product or service you would like to take to market; your business plan; how you are going to get sales; and how you will attract the right people to work for you.

Leadership styles is often thought to be a medium or larger business thought-process.
Sep 25, 2011

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Thinking that your leadership team need to go out and get some fresh air? Then head to Byron Bay, one of Australia’s most beautiful destinations where management teams can think more freely and enjoy the sunshine, beaches and bushland.

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