It has made your customer behavior predictable, it has changed the channels of your business model and it has created greater global competition. Technology has its pros and cons depending on how you are utilizing it for your financial services business. 

As a financial professional, you know all too well that change comes with the name of the game. With technological advancements happening like never before, it is essential for you to be taking advantage of the tools that will keep your business on top. 

Do you own your own business? Getting a business up and running is a lot of work to do on your own. All entrepreneurs tend to have the same kind of ambitious characteristics. They are driven, goal oriented, self starters and risk takers. But between building your product and getting it out to the public, how do you know when it’s time to begin asking for help?

Most companies don’t have a large budget to throw at the wall as it pertains to advertising, but rather they are desperate for real, tangible advertising that produces results. This is where remarketing enters the picture. Let’s take a look: 

It would seem that the effectiveness of marketing campaigns are heavily tied to the quality of your database. So what happens if you find out your database really isn’t good? Well, the first step is accepting the truth that maybe your database which you spent so much money and effort on isn’t great. The next step is fixing it, which is actually the easiest part in many cases. Let’s take a look: 

In 2003, Nick Carr wrote an article for the Havard Business Review titled “IT Doesn’t Matter”. This obviously had a lot of headline readers furious. With a worldwide IT spend of $2.6 trillion dollars, it’s no wonder why Nick Carr was labeled a heretic and blasphemer. It seems we live in a day and age where assumptions about IT run rampant. Ever since a young Intel engineer named Ted Hoff, back in 1968, found a way to put the circuits necessary for computer processing onto a tiny piece of silicon, the business world has dubbed IT as the backbone of commerce. And there’s no doubt that this assertion rings true in many ways since it spurred a series of technological breakthroughs—desktop computers, local and wide area networks, enterprise software, and the Internet. 

The metadata tags go back all the way to 1988 on a platform known as Internet Relay Chat or IRC. That pound (#) symbol was actually being used to group messages, images, and other content on the IRC. 

Jump to 2003 where you have Chris Messina, a social technology expert, who asked his following how they would feel about using the pound sign to keep track of conversations on Twitter. 

Do you ever receive messages on LinkedIn that are a mile long with tons of links and generic language that you know was just copied and pasted? 

Of course you have.