It would seem that the effectiveness of marketing campaigns are heavily tied to the quality of your database. So what happens if you find out your database really isn’t good? Well, the first step is accepting the truth that maybe your database which you spent so much money and effort on isn’t great. The next step is fixing it, which is actually the easiest part in many cases. Let’s take a look: 
Just when we thought LinkedIn was trying to be everything to everyone, marketers started using the platform in a very different way. At least, we did.

We see LinkedIn not as a meaningful way in which to recruit future employees, but more so as a way in which our clients can build their databases.
Here I go blogging away, tweeting about my experiences, updating my facebook with “having a great day” and uploading photographs of a boozy night out with the gals.

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