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Small-Medium Business

Marketing – there’s no ‘off’ switch
By Adam Joseph AMAMI CPM

There are significant differences between marketing for blue-chip companies and marketing for small-to-medium enterprises (SMEs) that go well beyond smaller budgets. According to David Cervi, owner of marketing consultancy HyperSphere, there are eight pitfalls for small business when it comes to marketing.

Q&A: Mellissah Smith, CEO, Marketing Eye

melmyroomballBy CXO, Australia

Where did you come up with the idea for running an outsourced marketing firm?
After running a creative marketing agency for 5 years primarily focused on big corporate, I realized that there was a need in the market for small to medium sized businesses to have an experienced marketing manager at an affordable price.

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