Australia Day advertising campaigns are fraught with danger as society becomes more politically correct and complaints soar, say industry experts.
The new APP signals a complete transparency between agency work and clients, giving all agency employees accountability directly to the client for performance, interactions and ability to produce results that clients are looking to achieve.
Clients are also able to access all work, and have their own teams trained on areas such as marketing, public relations, branding and social media – all directly accessed through the APP.
“The Marketing Eye APP is transforming the way we work with clients, and their access to information whether it is timesheets, reports, education, work or status on projects,” said Amber Perry, Head of Marketing (U.S.)
“This fundamentally will change the relationship between our agency and our clients, giving them greater comfort in how we work, and allowing for adjustments in performance based on data science and individual ratings on conversations and work.”
This game-changing move is aimed at catapulted Marketing Eye’s brand licensing to other marketing managers around the US and in particular in key areas such as New York, Chicago, San Francisco, Los Angeles, Atlanta, Boston and Las Vegas.
“We wanted to ensure that our client-first approach also shortens the administrative time spent by marketing managers, and this is achieved through the APP,” said Perry.
Marketing Eye New York is part of the global Marketing Eye brand that works with small to medium sized businesses with more than $2 million in revenue as an outsourced marketing department. Ranked in the Top 100 Influencers in Entrepreneurship Globally, Marketing Eye is well-established as a market leader driving innovation, technology and robotics in the field of marketing.
Insider tips on how to navigate the new wave of marketing tools By Ian Lloyd NeubauerThe core aim of marketing—creating and communicating a brandidentity—hasn’t changed. But in the brave new world of digital overlay,the number of marketing tools to choose from is stupefying. Here weshare eight tried, trusted and trending ways to market your events:
Published on Shortpress written by Sylvia Pennington.
American entrepreneur Elon Musk is the driving force behind Tesla Motors, the electric car startup named in honour of iconic electrical engineer and physicist Nikola Tesla.
Superlative branding and marketing have seen Tesla’s offerings develop extraordinary cachet since the 2008 launch of its first vehicle, the sleek and sexy Tesla Roadster.
So what lessons can small business owners take from the Tesla marketing playbook?
MELBOURNE, 22 July 2015 – Marketing Eye, Australia’s leading small to medium B2B marketing consultancy, has announced the launch of Marketing Eye magazine, a quarterly print and digital magazine for a new class of marketing executive who cares deeply about marketing and the stories behind it.
“Marketing Eye magazine fills a void in the marketplace with depth, humour, and an unwavering respect for marketing, lifestyle and entrepreneurship,” says company founder and publisher Mellissah Smith.
“Created for the modern, discerning executive, Marketing Eye magazine plays on every entrepreneur’s desire to examine and highlight the brands, products, marketing tools and trailblazers making an impact in the marketing world today.”
March 11, 2015
Dallas, TX – International marketing consultancy firm, Marketing Eye, has launched in the Dallas, Texas area with Tracy Moore heading its operations.
Marketing Eye focuses heavily on technology, manufacturing, professional services and health sectors, and works with more than 100 companies, leveraging proprietary and select software to power marketing department efficiencies. It is also known for using a disruptive approach to outsourced marketing.
Their model is simple – your company gets an outsourced marketing department for a fixed annual fee. Marketing Eye’s marketing department solution includes all graphic design, web, search engine optimization, application of marketing automation, public relations, lead generation and social media.
“Marketing Eye’s model is customized and structured -- providing companies with an outsourced marketing model, aimed at catapulting your company’s growth through effective marketing solutions,” said Tracy Moore, Regional Manager, Marketing Eye. “Our aim is to take companies that are ready to take the leap from being a small business to a medium sized one, and develop an effective and translatable marketing strategy aligned with business goals.”