Items filtered by date: August 2018

Technological innovation has been one of the key factors in shaping marketing trends over the past year. And as marketing evolves, other service and goods-producing industries must adjust their marketing strategies to keep up.

Published in Marketing

I’ve acquired a new body part.  

Published in Marketing
Thursday, 27 September 2018 12:52

3 Ways AI Will Impact the Future of Marketing

Artificial Intelligence (AI) is an exciting new development in the marketing world. In a “work-smarter-not-harder” industry, it only makes sense for marketers to turn to machines to help them better understand their audience, and how they interact with them. In today’s tech-forward world, it’s projected by Adobe that over the next 12 months, 31% of enterprises are expected to add some form of AI to its marketing mix.

Published in Marketing

I changed my shirt four or five times yesterday morning.  

Published in Marketing
Wednesday, 26 September 2018 17:00

Deliver Value Using the 4 P's

Michael Powell stated, “Only when you bring value to others, will you bring value to yourself.” If you want your company’s brand value to increase, then you must provide value to your customers first. Your marketing mix (or 4 P’s) can help you decide what value to provide to customers and how to best communicate that value. Your marketing mix is part of your marketing strategy. The 4 P’s of the marketing mix outlines the right product (or service) to sell, the right price to sell it at, the right place to deliver it, and the right promotions to get it known. Value, of course, should be at the heart of every “P.”

Published in Marketing
Wednesday, 26 September 2018 12:37

How Marketers Will be Forced to be More Adept

Game on. Marketers have not only had to turn to technology to power their marketing performance and stay clear of traditional marketing methods to a large degree, they now are needing to be more adept when it comes to the purse strings.

With the rise of Robotic Marketers technology, marketers are being forced to adjust marketing strategies according to cash flow, the profitability of product and service lines, changes in business strategy, crisis management and more. Never before has marketing had to take such dramatic action and use flexibility in the way they operate than today.

Robotic Marketers financial platform integrated into its marketing strategy technology, machine learning has been given a curveball and the accountability of marketing has reached a new height.

Published in Marketing
Tuesday, 25 September 2018 16:19

7 SEO Tips to Rank Higher

When building out new web pages, whether it’s a blog, contact us page, or informational, search engine optimization (SEO) needs to be implemented. Here are 7 simple tips to follow when building out new pages.

Published in Marketing
Tuesday, 25 September 2018 12:22

Marketing Executives at Marketing Eye

Like many businesses, there is never enough time to get all the marketing done that needs to be completed, and quite often businesses either don’t have the excess funds to hire a full-time marketing executive, or they don’t wish to have another headcount.

Published in Marketing

Henry Ford stated, “A man who stops advertising to save money is the man who stops his clock to save time.” More importantly, the man who advertises without an effective advertising strategy is a man awaiting failure. Advertising strategies are the blueprints that help businesses communicate new/old products or services to consumers. New products that will be launched or old products that need to be marketed should be accompanied by an effective advertising campaign. An advertising campaign is a set of advertising messages revolving around a single idea and is designed based on the advertising strategy. Advertising efforts can achieve benefits, such as brand awareness and increased sales, for the company.

Published in Marketing

Smart businesses know that a big part of their online marketing strategy should be digital. Consumers and businesses are constantly online, with almost 8 in 10 people using social media and over a third of us checking it more than five times a day. Your brain processes an increasing amount of branding and information daily causing our mental filters to be in overdrive. As marketers, how do we get our posts to remain in the minds of our audience? Marketing strategy is key, but that is easier said than done. Consultants offer great insight into strategies and tools to help your business achieve tailored marketing solutions.

Published in Marketing
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