The latest, or more precisely, today’s great idea is $10 per day websites over 12 months interest free. Now I personally have a problem with this, as it’s the same product that we give clients who pay $8,000 for a website and they have to pay upfront.
Whilst we offer small to medium sized businesses a Marketing Manager for $24,000 per year*, we don’t normally discount and this is more than 50% off the normal price.
We say, ‘everybody needs a marketing eye, but not everyone has one’ and we feel the same way about websites. Everybody needs one but not everyone has one or at least, has one that people see.
For us, it’s like the first entry into marketing your business successfully after developing your brand.
We are not alone when it comes to discounting in the area of professional services. According to Raintoday.com, discounting is the norm.
61.4% of professional services firms report that they discount their fees from their internally standard or externally published rate or fee structure.
38.6% report they do not ever discount.
Marketing Eye does not discount its fee structure at all, but areas that are add-on’s, we regularly review on a client-by-client basis. The reason being is that if the company we work with doesn’t have a good brand, has a bad website, or doesn’t understand the value of public relations, sometimes we have to lead the way and show them the benefits by actually giving it to them at a price that is too good to refuse. If they don’t have these things, how can we market their businesses?
Should companies be discounting in the current climate?
To trial this promotion, we are focusing on companies in the Gold Coast, Brisbane, Townsville, Rockhampton and Cairns.
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Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.
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