It’s true. If your business is failing and people don’t know who you are, what you do and how you do it – then you have no-one to blame but yourself.

That is of course, if you have internet which you obviously do if you are reading this.

There are literally hundreds of thousands of articles to do with marketing on the internet. In fact, if you are a small business and followed Marketing Eye 100 Marketing Tips for Small Business earlier this year, your business should be going great guns.

Last night, I sat down with one of my oldest friends who runs a small business. She has the most delightful personality, but she can’t quite figure out why she doesn’t have customers running through the door.

The problem is that she hasn’t done any market research, continually communicates mixed messages on the service she provides and doesn’t apply herself.

It’s really not rocket science. There are so many resources for small businesses to do their own DIY marketing, that no-one has an excuse.
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Mellissah Smith

Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.

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