With more than 500 friends on facebook, I have always been reluctant to share anything to do with work with my friends.

As many of you know, I write a blog most days which is receives thousands of visitors around the globe, many loyal enough to read my blog within minutes of it being posted.

Only this week have I shared my blog on facebook with my friends. There has been many reasons that I have chosen not to share my blog. They include:

- Self confidence - I am not sure if it is good enough to show my friends. What if they don't like it? What if when I am not 'on' and I write, they read it? What if they think my opinions suck?
- Friends are friends - not people to be sold to. Sometimes I write about my clients and sometimes I write about Marketing Eye explaining a promotion we might be having. When I write about Marketing Eye, it is 'selling' in many respects, so my friends may think that it is crossing a boundary.
- I see others do it and cringe. When I see some others do it, I cringe. Some people are so blatantly selling their wares over and over again, it becomes annoying.
- There are so many other forums to post my blog, so why post it on facebook?

Why did I change that this week? Well, I wrote a blog that would have been of interest to most of my friends and I found it interesting, so I assumed that they would too. What resulted from that was an extra 3231 people read my blog that day, many derived from facebook. People rang me up, wrote me emails, sent it onto friends of friends. You name it, they did it. I never want to be a self-promoter and I only want people to read my blog if they are interested, but sometimes you have to put it out there.

Your friends on facebook are hopefully that. If they are your friends and you are not blatantly posting updates 'selling your wares' but have something interesting to say through a blog, or your tweets or linkedin, why not share it? Friends will appreciate it and if they don't want to read it they won't. There is a way of going about things and if you go about it in the right way, then people will respect you. Etiquette is not putting 'sales messages' on your updates, but if you have something that may be of interest to some or all of your facebook friends, then share it in a non-invasive way.

Marketing Eye's website visitors has doubled in the last week and it is all because of facebook and writing a blog that is relevant to a wider audience. Sometimes we just have to have the confidence to share.
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Mellissah Smith

Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.


  • George

    Hi Mellissah,
    I agree with you. I have recently visited The Internet show at Sydney Exhibition Center. Social Media and Smart Phone Apps are two major trends for marketing in 2012.

  • Vibu

    Facebook is a worldwide social media success. Many businesses use it to promote their businesses by advertising on the site, having a facebook profile, page or group.

    Posting the blog on facebook is a great way to increase it's awareness and increase the popularity of the blog.

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