My last call, was very interesting. It was from an interstate online business looking to grow their business-to-business client base.
After chatting for 20 minutes, it became apparent that the business was not suited to Marketing Eye. They pushed to receive a proposal even though I had already told them that they were not suited to our format of working with clients, and then even after saying this, they proceeded to provide me with a gmail address.
Are you serious? Do you think in a business to business environment, that it would be appropriate to provide a prospect or anyone else for that matter with a gmail address? Do you really think they will take you seriously?
This business has been around for a couple of years. They called us - we didn't call them. So, why then do they think a gmail address would be suffice? After commenting on this, they then provided us with an info@ address. Once again, do you think someone is going to take you seriously in a business to business environment providing this email address. Of course, we declined to provide them with a proposal. But this is a great lesson for any business seeking to grow and to be taken as a serious business - do not give out a gmail account or a info@ account. People can tell that you are a backyard business when you do this.
Does anyone else feel the same?
Here are 3 reasons why you should drop handing out a GMAIL address when doing business:
1. GMAIL is for personal use, not business.
2. It shows people that you are a very small business. Always act like a big successful business, even if you haven't quite made it yet.
3. It highlights that you don't know your target audience well enough and their expectations.
Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.
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