While it's no Huffington Post, there is more than 50 stories that are now live on www.marketingeye.org - Marketing Eye's online magazine.
Entrepreneurial stories on people like former Geelong footballer Michael Mansfield, Comcity's Jason Reading, Chris Reynolds from Champion Systems, Ryan O'Hare from Eutility and more.
Thought leaders on leadership, psychology, marketing and social media share their views and experiences. A really great story is on business turnaround specialist Daryl Wright from Bond Street 180 and you will also find a story on famous entrepreneur turn photographer, Tommy Mendes.
In all, its a good read and the best stories are on the entrepreneurs behind the brands.
I was surprised as I tweeted the website only a couple of times yesterday and we haven't really promoted it while we tweak a few things, and more than 1000 people where on the site last night at 11pm and it was going up at a rapid pace. For a moment, it made me nervous! Creating your own media can bring greater loyalty to your brand, only if it is done right and you have thought through what your audience wants to read about.
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Mellissah Smith
Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.
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1 comment
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Vyna N04/12/12I've just checked out the site and it looks amazing! Congratulations on Marketing Eye's growth! I agree that creating your own media really does build loyalty as well as credibility. It strengthens the brand's relationship and connection with the audience.
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