Thursday... not feeling well.

Friday... sick.
Saturday... sick.
Sunday... sick.

Now, why is this good for small business? On Thursday, it wasn't. On Friday, it wasn't, well, not until it was well and truly into the evening. Saturday and Sunday, it was.

When you are forced to STOP, it's impossible not to clear everything from your mind and get on with the job at hand, and that is getting well.

Meetings are missed, proposals are not sent, work is not completed. It really is a royal pain in the a***. BUT, this down time can be good for your small business. As a small business marketer, I try to absorb every possible item of advertising, marketing and public relations activity that crosses my path. There are millions of pieces day-in, day-out that I am confronted with. Of course, I don't take in everything, but I do try and absorb as much as possible and relate it back to the Marketing Eye client base.
Why being sick is good for small business

Being sick and off work for three consecutive days was hard, but it allowed me to read, watch movies and think. The latter being the most important. Thinking about your business, where you want to go, how you are going to get there, what actions you need to take to get there, and what improvements are going to make you the best in your field, is a luxury. Afterall, as a small business owner, we all are continually inundated with things to do and let's face it, mini-crisis' that tend to over-consume our thoughts.

For three days, my staff left me alone, and thankfully, my clients and 'to do list' did so too.

Being sick is good for your small business, because it allows you to think freely, creatively and without interuption.

Interested in knowing what I got out of my three sick days?

1. Movie: Up In The Air: When George Clooney does his speech, I learned that by telling a story that the audience can imagine being in, is impactual and very powerful.
2. Movie: The Devil Wears Prada: I want her office!! This is my goal to have an office that looks just like Meryl Streeps with two personal assistants. I also loved the way they layed out the magazine. Marketing Eye is launching a magazine, so we are going to lay it out just like that.
3. Twitter: I had time to tweet and watch what others were tweeting. Twitter if fickle. Without writing anything, I lost 20 followers. But I did follow others and they followed me back increasing my number of followers on Twitter.
4. Facebook: Research on what people are talking about, what they are interested in and how Marketing Eye can use it more in our business.
5. Linked in: Realising that there is 500 people that I should be connecting with more often and utilising as Ambassadors to the Marketing Eye brand.
6. I need to embark on a lead generation campaign to bring in new clients that will experience the Marketing Eye brand. That means, direct marketing letter, edm, new landing page on the website, telemarketing and new presentation materials.
7. Calling old clients to see how they are doing is not only good for business, it's great to see what is working for them and what isn't.
8. I looked up Google Analytics and checked out Marketing Eye's results of late. They have been brilliant and we have seen some great conversion results, but it can always be better. I thought about ways of improving this.
9. Rewarding staff is something that I strongly believe in, and I am going to do something special for the people who go over and above, day after day for the business and the brand that they have learned to love as much as me.
10. Clearing of my 'to do list' is important. Lots of small businesses have great small business marketing ideas, but never get time to do them. I am no different. Now, I need to put my money where my mouth is and hire a Marketing Eye who works solely on the Marketing Eye business.

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Mellissah Smith

Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.

4 comments

  • Blanca
    Blanca
    17/05/11

    Being sick and off work can allow for what psychologists call “idea incubation”, which is an improvement in problem solving performance after temporarily putting a problem aside!

  • Carla
    Carla
    16/05/11

    I have read your other blogs, I can tell you are hard worker who loves your business, but sometimes it's good to take time off work...to think, to see things in a bigger picture and analyse them better, such as your job.

  • Jordana
    Jordana
    10/05/11

    It's important to balance both the ying and yang in your life.. and maybe you will avoid getting as sick.. too much work, too much yang. How about things like yoga? just a thought

  • François
    François
    08/05/11

    Take some distance is always great to come back stronger. Like we say in French:"Il faut reculer pour mieux sauter"

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