When your marketing is a waste of money

At Cebit this week, you can imagine my horror when I saw this well-meaning company, invest in a poorly designed banner and booth. What do you think of this banner?

Cebit was a clear example of how to waste alot of money investing in having a booth at a tradeshow and half putting it together. Here you have an opportunity to showcase your brand and value proposition to companies that will potentially be your customers. So throwing together a couple of banners is not a good idea if you want people to trust your brand and think that your company is professional and someone that they should do business with.

What's your thoughts?

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Mellissah Smith

Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.


  • Sarah-Jo

    I think I have a warped sense of humour but I actually had a little giggle at that banner - it was quite horrible but funny! But certainly throwing together a few banners haphazardly is not the way to go if you're endeavouring to build a strong trustworthy brand. Looking closer at the banner in the picture above the text part of the advertisement is quite sloppy and the laptop and tie are very much not to scale! Dislike!

  • nathan

    Advertising is a combination of signs and symbols that indentify a product and the organisation has having a sustainable differential advantage.
    Cebit has demonstrated textbook failure with thier advertising booth and has left the question in everyones tounge.
    How important is advertising for an organisations sustainable growth?

  • Leigh Cowan

    Is it bad marketing or weak marketing management that is the problem?

  • Andrew

    Very funny! Maybe they will end up like that waiting for clients...

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