Yesterday the most unusual thing happened to me. I was in Byron Bay about to head to my accountant’s holiday retreat for lunch when I decided to do a spot of shopping.

Byron Bay has an abundance of boutique shops that often stock items that are made locally by talented people that just chose to live in this seaside township.

I was in one shop and there was a turkish coffee cup reader. For $30 for 15 minutes she tells you your fortune (or lack of it according to the girl before me).

I sat down and she told me what has been going on in my life, love, family etc. Then she got onto work.

She told me how I would continue to do what I do, but will do it better. I will find a clearer message in which to communicate how I can help other businesses.

Well, for a start – how does she know I am in marketing and own my own business? I decide that regardless of where this information is sourced from, there is a message in this that I should give some kudos to.

At Marketing Eye we work with predominantly small to medium sized businesses that need help. They are seeking to be better equipped at marketing their businesses, getting their message out and creating better brands and brand experiences for their customers.

The more we as a company can help small businesses with marketing, the better equipped they will be to succeed.

It’s not just about creating a service where there is a need. It’s about giving people help to achieve what they have set out to achieve.

When you relay this to your own small business – it could be a dress shop, the dress that makes a woman feel beautiful and gives her a sense that it is meant to be is the right dress for that person. If you try and sell them a dress that doesn’t suit their figure or personality – then its wrong.

There’s a message in ‘helping’ rather than servicing or providing a product. See where your business fits into helping others get what they want or need.

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Mellissah Smith

Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.

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