Feb 16, 2013 Written by 
Walking down a busy Street in Brisbane today, I came across this house.

I stood looking at it for five minutes or more, totally mesmerized by the history of the house that was there for the world to see.

It was like looking at a piece of art.
What does your house look like?

This house as it stands proud in Boundary Street, West End, tells a story - one that is rich in movement and worn through wear and tear.

Looking at this house, I could see that it had lived a full life and was nearing the end. The paint pealing off the wooden boards and the broken pieces of window, giving us all a view of what could possibly be inside.

In business, we all have a "house" whether it is a Starbucks Coffee Shop or your kitchen table, a small serviced off or a luxurious modern building; where your business calls homes tells a story.

I have never been one to invest in too much in terms of office space but location has always been very important to our business. Location, Location, Location - they say and I personally agree.

Our fit-outs are consistent in Australia and will be in the US market of Atlanta, New York and other key locations that we are planning to open offices in. Our brand is proudly displayed in all reception areas, and books highlighting our history and story are there for everyone to see.

When you go into our boardroom, a white on white combination, it tells our clients that we have a blank canvas that we would like to color in with something that turns their brands from being ordinary to exraordinary.

What does your house say about you?

 
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Mellissah Smith

Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.

2 comments

  • Manon
    Manon
    19/02/13

    I agree with you. I think companies should show a good image of their brand. It is important to attract clients. And also, the location is very important. If you choose to do business in cities like New York, Los Angeles, Sydney ... I think that, will give a better impact for the business and on clients.

  • Arnaud Mariette
    Arnaud Mariette
    19/02/13

    I believe like other objects we own, the place where we live often reflects our personality, how we are. And it's the same in business.

    According to me the place your company is situated is one of the most important thing you have to think about when you launch a business. It's important concerning customers' satisfaction but also concerning the image of t-your company you want to show to people.

    And sometimes your success really depends on the place. It's more than ever the case in event sector, for instance.
    In my free time I organize events, 3 times a year. These music events oriented host each between 200 and 600 people and I can say that the place is the most important point we have to think about because it influences directly the success of the event (how much people will attend it) and of course our own image and customers' loyalty.

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