On the plane from Vail to Atlanta, Georgia yesterday, I watched the latest movie with Sarah Jessica Parker in it. The movie, I Don't Know How She Does It, depicts a woman who is married with two beautiful children that runs a hedge fund. If you know anything about hedge funds, you will know that the people who work in jobs like this, work very long hours and often have little time for anything else. They tend to divorce over and over again, throwing away the money they earn on settlements, but the adrenelin of a deal keeps them going until finally they burn out, get cancer or end up old and lonely. I know this is a grose generalisation, but I am sure you get the picture. This movie is great for any buddying career woman (yes, its a chick flick) as it really does highlight what life at the top of the corporate ladder is like. Men make many of the key decisions, if you work hard and have a brain you will go a long way, there are always back-stabbers in and out of the office, people will look down on you, people will look up to you, your staff often don't think the same as you, you may flirt with the idea of a handsome man you are doing business with being more then just a business associate only to realise that the person it is just that - flirting - and your husband who listens to you winge every night and is there for you through thick and thin is really the most important person in your life.
Is a career really worth it? Is having 100% freedom to do what you want, when you want really the ultimate in life? Can you have it all - a career, a family and a life? Is there more to life?
How does this relate to business? Well, firstly, we are all human - and we all want to be loved. So do our businesses! They want to be loved, cherished, nurtured, improved, healthy and wanted. When a business gets to a certain stage and all areas of the business are going as they should be, do you stay exactly how you are, or do you look at what is next? In life, when we grow up and we tick a lot of our 'life boxes' (career, friends, holidays, experiences), we tend to move to the next level and for many that is finding someone to spend your life with and getting married, having children and evolving as a person. In business, when all the boxes are ticked, its time to evolve and 'impregnate' the business with fresh blood, new ideas, growth plans, innovation, expansion and LIFE.
18 months ago, Marketing Eye got to this stage and now we are impregnating the business with expansion, innovation and LOVE. A new philosophy and growth strategy has 100% buy-in from all staff and everyone is ready to tackle 2012 with more gusto then ever before.
Just by 'impregnating' the business, a new life is about to be born and anything could happen from there. It's exciting, rejuvenating and importantly, more fulfilling then anything we as a team have ever done before.
Is your business ready to breed a new life?
Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.
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