Social networks are exciting. There is no mistaking their worth when it comes to promoting a brand to a wider audience just by a few clicks of the button.

Sales representatives are gushing with feverish enthusiasm for social networks with an influx of inquiries and direct contact with people that they may have had to in the past beg the reception to put them through.

Now, they can make the fastest sale of their careers, just by connecting with someone on linkedin and sharing a slideshare of what they have to offer followed by a link for ordering.

It's as simple as that.

CEO's of big organisations can be directly tweeted to and engaged with in a matter of seconds. Say something worthwhile and all of a sudden, you have a relationship with who you want to do business with.

Having said this, its the younger generation that has taken up using social media to connect that has left their older, more mature counterparts for dead.

While their are risks with being 'out there' for the world to see, the reward is far greater.

Understanding why and how to engage with today's social business environment starts with recognizing the changes in buyers' behavior. With social networks now accounting for 15% of internet visits (Source: Experian Marketing Services) in the US and Twitter joining the over 100 million user mark, 55% of buyers turn to social media when they're searching for information.

Social media is here to stay and sales teams are the big winners along with the pockets of business owners. It's more cost effective, efficient and meaningful than any other platform other than real life relationship. So get tweeting and starting connecting.
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Mellissah Smith

Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.

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