Yesterday I was asked the question about what are the concerns of small to medium sized businesses when it comes to marketing right now.

The truth is only they know, however I have a good gauge having spoken with more than 100 small to medium sized businesses in the last month.

Their real concern is what if the sales don’t come in, how are they going to pay wages. It’s as simple as that.

This fear that has been ignited in small business that if what we read and hear is right and it is all doom and gloom for a long time coming, then how are we going to be able to pay wages.

Whilst I harbour the same concerns, I have fortunately had an increase in revenue over the past 12 months of over 20% but the profits are nowhere to be found. Why? We now give more to our clients than ever before so they can get through this tough time. They need every chance to succeed. Whether this proves to be a good strategy or not it is anyone’s guess.

Which leads to the issue of profits. Should we all be more relaxed when it comes to profits in a downturn and focus on streamlining our business and giving better service?

When it comes to SME’s right now, and I am one, the light flickers on and it flickers off each month and we all don’t know whether or not it will stay on or eventually go out.

If you don’t have a marketing team or an agency who helps you out, search the Internet and find ways in which you can market your company at no cost. Start a blog (www.blogger.com is free) and drive customer back to your website.

Use public relations as a vehicle. There are hundreds of websites telling you how to write a press release and the best way in which to distribute it. Ring up a journalist and tell them the compelling reasons why your business is newsworthy.

There are so many ways and I am happy to share them with anyone. Give me a call as at the end of the day, we are all in it together.

Tough times brings people and business closer together.

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Mellissah Smith

Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.

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