I have travelled the world-over with friends, on conferences and for business, visiting the most amazing places including Turkey, Dubai, Barcelona and more recently Amsterdam.
Travel does different things to different people. As a person who loves travel, I rarely go anywhere that leaves me not feeling on top of the world and it is safe to say, I am a very happy traveller and an even easier travel companion. Nothing stresses me on the road!
My last trip was for a conference in Amsterdam. I heard speakers like Kofi Annan and Willem Sodderland, and met with hundreds of other inspirational entrepreneurs.
More than the speakers, the people I met and rekindling of old friendships, was what I valued most.
Some smart people that I learnt a few things from:
There was a guy from a business called FACT. from Singapore who asked me questions about how I would market his IT company in Asia. He asked a serious amount of questions to the point where I was almost at point of exhaustion. Learning: What I learned from that was by asking questions, sometimes you get answers that help your business and solidifies your thoughts on what you are doing right and wrong.
Another was from a US company called Efficience, who writes a blog and he taught me that promoting your blog wherever you are in normal conversation starts a word-of-mouth trail that is invaluable. When talking about who writes what blogs, I recalled his each and every time.
Then there was a gentleman from Equant, a Munich based company, who was an incredible listener and when we all returned back to our home bases, was someone every single person seemed to remember. Sometimes you don't have to talk too much to be memorable. Listening is powerful.
Senz entrepreneur from The Netherlands talked on his company's innovative umbrella which is designed so you DON'T GET WET. The lesson there is sometimes by looking at everyday products you can change an entire industry.
There were so many people there that I learnt things from that I am sure I will talk about over the next few weeks, but the moral of this story is go out there, engage with people and see if there is any take-home value. Sometimes the most obvious isn't the only message you should be recalling.
Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.
Latest from Mellissah Smith
- 5 Tips on how to Boost your Facebook Organic Reach
- The most exciting, exhilarating experience you can ever have, starts with #AdobeSummit - here's why
- The Best Marketing Teams Have These Things In Common?
- Is being an influencer all that it's cracked up to be?
- How Marketers Will be Forced to be More Adept
The biggesst room is the room for improvement, we never stop learning.
From the article above I really liked the Innovative umbrella (so you don't get wet), great stuff.
I think when marketing to an overseas market its important to do your marketing research. When starbucks launched in the middle east, they had to change the mermaid logo slightly as they felt it may be offensive in the conservative community of those countries.
Another example is, the number 4 is considered very unluckly and 8 is very lucky in China. These may seem like irrelevant facts but if businessed take consideration of these it can go a long way in them being successful in the long term !!!
Word of mouth is a great way to grow your business. Its easy to acquire new customers but hard to retain your existing customers. Generating goodwill through word of mouth is a great way to promote yourself.
Leave a comment
Make sure you enter all the required information, indicated by an asterisk (*). HTML code is not allowed.