It's true. Small business, may be a BIG business online if your machine is well oiled and working efficiently, generating the results that you expect.
If you google "small business marketing machine" about 29,800,000 results come floating in. And for good reason! If you have a small business, you definately want to know how a 'marketing machine' can work for you.
There's an automated marketing machine for lead generation, that keeps small business in front of their competitors. Then, of course, ducttape marketing, of which this writer is a big fan, has "7 Little Words That Sum Up The Entire Marketing Machine".
Wonder what those words are? Given that I am not a big fan of suspense, they are; know, like, and trust into try, buy, repeat and refer.
To me, a small business marketing machine is one that works by itself. Sure you have to set it up correctly and make sure it is continually maintained and that it evolves with technology and market changes, but ultimately, it works by itself.
How can a small business achieve this?
Simply, set up a marketing program in place that interacts on multiple levels, online and offline, generating leads and converting them to sales. Then of course, referring other potential leads that convert to sales, whilst ensuring that your brand is intact and being remember, as you would like it to be.
Small business owners are always time poor. There are too many things to do. If you put together a 'marketing machine' that involves little effort - just maintenance, then your marketing machine will be a small business winner. Try it today! Let me know how you go.
P.S. If you like this marketing blog, then please feel free to share it on whatever social network medium you see fit. We love facebook, twitter and linkedin!
Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.
Latest from Mellissah Smith
- 5 Tips on how to Boost your Facebook Organic Reach
- The most exciting, exhilarating experience you can ever have, starts with #AdobeSummit - here's why
- The Best Marketing Teams Have These Things In Common?
- Is being an influencer all that it's cracked up to be?
- How Marketers Will be Forced to be More Adept
Leave a comment
Make sure you enter all the required information, indicated by an asterisk (*). HTML code is not allowed.