"It's great to have good ideas, but you have to make it happen. We were going in all different directions and there was no-one taking responsibility for how it was done or the outcomes. Basically we had great ideas and great brand – but no leadership from a marketing perspective. What I realised is that without marketing, your business won’t succeed. Now, with the help of Marketing Eye, we are moving in the right direction, our brand is getting out there in the market and we can see the difference in our sales results."
Barbara Filoskostas, Founder and Managing Director of Botani - Australia's leading natural skincare range.