A sigh of relief. End of financial year has come and gone yet again. The pressure cooker in the last week, has everyone exhausted, so I can imagine there will be a few people out tonight, enjoying a few beers or wines, celebrating the end of the financial year.
The Calm After the Storm... But is a cyclone is imminent

It's the calm after the storm in our office today. We are all working away, in a more manageable pace, with a bit more freedom for creativity and looking at the year ahead - with a fresh set of eyes.

Television interview for biodiesel client. Tick.
Video for logistics company. Tick.
Marketing strategy for beauty company. Tick.
Website copywriting for water company. Tick.
Website for supply chain company. Tick.
Newletters. Tick.
Brochures. Tick.
Independent Market Report for public listed company. Tick.

I am exhausted just typing these marketing activities that are going on in the office today.

While everyone is breathing slowly again, getting ready for the new financial year is paramount. I mean, getting your business plan in order, setting sales goals and budgets, fine tuning the year-aheads marketing strategy and ensuring that our people management program is in place.

It's all happening in our office, but is it happening in yours?

Fail to plan, plan to fail.

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Mellissah Smith

Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.


  • Royah

    The end of the year is always the most stressful, but can also be the most rewarding looking back on what you've achieved-making the start of the new year all the more exciting

  • Sarah-Jo

    Yay for freedom for creativity!
    Good planning hopefully leaves space for this to regularly occur.

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