kick-in-shinsJust when small business thought they were getting back on track, the Reserve Bank issues another rate rise.

First we have to pay more to employ people because we can’t rely on our brands as being a big enough lure, then we have to pay superannuation, too many public holidays and deal with an uncertain economic environment – then they throw a rate hike into the mix and kboom!!!

If you are a small business and were slow to crank up your marketing budget this year because you weren’t so sure what the economy was going to do – then this is going to make you think twice – once again.

Whilst we all know that when the economy is tight, we should out-brand, out-market and out-perform our competitors to take market share, the reality is many small business have to survive and sometimes it hard just to pay wages.

Government invests heavily in supposedly helping small businesses to grow and end up just wasting tax payers money on a whole heap of public servants who have no bloody idea about running a small business or what a small business actually needs. What next? How are you going to help them now? Tax breaks? No interest on late payments of GST? I don’t think so.

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Mellissah Smith

Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.

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