There seems to be alot of sentiment around business revival for survival. Businesses that have taken one knock after another with natural disasters, economy, political movement and higher interest rates, are preparing for a new financial year that looks different to the past 2 or 3 years.
Doing what you have always done, will get you the same results as you always had.
Change is needed and now is the best time to start thinking about it. Redo your business plan, set new sales objectives, refresh your website, develop a marketing strategy, and train your staff to be the best that they can be.
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Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.
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As a small business owner, it is difficult to develop a new marketing strategy or come up with something fresh. My expertise is limited to knowing my products, not consumer trends or what's hot. Maybe what my business needs is someone highly skilled to keep an eye on my business' marketing.
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