Saturday night I attended a 30th birthday party for a dear friend of mine. The theme was nautical. After weeks of racking my brain as to what to wear, my friend and I ended up settling on being Boat Captains.

We had only one hour to spare on Saturday to put a costume together, so we headed to a costume shop and purchased a hat. Cheaper than renting it we decided.
Playing dress ups - is it good for business?

Then we drove out to DFO - my first experience. My friend suggested Cotton On as the place to purchase some white shorts. $2 later, we were the proud owners of a pair of white shorts that looked pretty smart if you ask me.

Then it was off to Richmond to buy a white colared shirt. We decided a man's shirt would be appropriate, so we headed to Dimmeys. $9 later, we were the estatic owners of a white cotton business shirt.

I owned a pair of shoes that were appropriate after purchasing them one day when I was in Paris walking around for hours in 30 degree heat in a pair of designer high heels. They haven't had an outing since mind you.

We also decided to lash out and buy $10 Rayban Aviator copies, so that we didn't leave our good sunglasses on a table, in a bar or in a taxi.

And there we had it. An outfit that was fitting for a nautical party. We walked in and the scene was set. We were in party mode. The celebration was ready to begin.

At work, playing dress ups can be a little more difficult. It is all about understanding your audience and dressing the part. Knowing when to be conservative and when to be a bit edgy. We are all performing everyday of our lives to different audiences. It can be a deal breaker if we don't perform or dress in the appropriate manner. Do you have any disasters that have killed a deal in your business? Please share.
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Mellissah Smith

Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.

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