The elite athlete syndrome whereby if you are rich and successful enough – you can have anybody.


My two favourite golfers, for different reasons, are Greg Norman and Tiger Woods. The first because he is an Australian and grew up in Mt Isa in our sunshine State and the second because he is a darn good golfer who all of a sudden is quite exciting to watch.

The news is going crazy this week with Greg Norman finding love with a mother of two who grew up in Sydney’s Northern Beaches and last week, Tiger Woods played his first game of golf since that ‘incident’.

I don’t think that either golfer is particularly good in the ‘love’ stakes but they certainly make for an entertaining duo who are amongst the best in the world at golf. Amongst, only because I am not sure where Norman stands on the ladder these days.

From a branding point of view, both Greg Norman and Tiger Woods are guaranteed to be in the papers. If you want world news, stick your logo on their shirts or caps and you are guaranteed coverage. Whether it’s good or bad publicity, it’s publicity.

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Mellissah Smith

Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.

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