It was a big step for both of them to take to hire a marketing company as it isn't something that they had done before.
As we talked through what they were trying to achieve with their business, it became evident that change was in order. They had built a solid reputation as a independent insurance broker for employee benefits ensuring that large corporations save money and improve their employee benefits schemes through strategic negotiation, relationships, education and collaboration. They have a lot of experience and stay hands on across the entire end-to-end negotiation, marketing and implementation of an employee benefit plan.
"We sell our clients to the insurance industry in the best light to achieve the best possible rates," said Jack Rehm, President of Midsouth Planning.
Marketing Eye walked away from this meeting inspired to bring their brand alive. By their own admission, it was time to change their name to Midsouth Benefits to be more in line with where their business is today.
We researched their competitors and took into account where they were positioned in the market and the importance of cut-through. Standing out from the crowd in what can be seen as an overcrowded marketplace was imperative, although few companies do what they do well.
There are many parts to their business and to successfully implement an employee benefits plan in an organization, many things have to be taken into account. We found that there were five key areas that worked together to form the overall solution.
With this in mind, we designed this brand, that collaborates all areas of consideration, while ensuring that they work together to form one strategic solution.
The pictures that you see with this brand depict the outcomes of this work. It is the people within an organization that benefit from a company investing in an employee benefits plan and ensuring that they receive the best possible health insurance and benefits.
What do you think?
Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.
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