Marketing is one of those areas in the business that needs to be placed on the agenda. It has to be on the Minutes of Management Meeting's week after week. If not, it is far too often, placed to the way-side.
Working with hundreds of small businesses over my tenure as CEO at Marketing Eye, there are quite a few behaviours that we accept as the norm with our small business clients. It is a given that they will be busy and mostly unavailable to talk to on any topic relating to marketing. They worry about cash flow and employees leaving, and tend to be absorbed in ensuring quality control across their businesses.
If they are really smart, they have people responsible for the areas that they can't focus on because of day-to-day activities and if they really want to grow, they tend to invest in things like marketing to help them get there.
Motivation for most entrepreneurs as I like to call them, is usually not the issue. It's the DOING side of things that brings everything to a stand-still.
Marketing often needs direction from an outside perspective because internal THINKING often is a killer for any brand.
Are you failing to keep motivated when it comes to marketing or are you losing direction because too much is going on? If so, think about what you can do to control the situation, and market your brand ongoing.
About Marketing Eye
Marketing Eye helps small businesses grow. By establishing what your company needs to achieve its goals and giving small businesses a professional marketing manager capable of making a difference to your business, Marketing Eye has more experience than any other small business marketing consultancy firm. www.marketingeye.com.au
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Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.
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