Many people fly by the seat of their pants when it comes to interviews. There is no preparation, no coaching, no pre-empting of questions and no understanding.

It pleases me when companies come to me requesting to be media trained. They understand that being prepared will guarantee the best outcome.

If you look at sportstars of today and how well they come across in the media, it’s easy to see the value right there.

In the old days, sportstars would come across as uneducated bogans and now they clearly communicate about the sports they play, their sponsors and their team spirit.

Tomorrow, I will be conducting media training for one of my favourite clients who is one of the highest growth companies in Australia.

We will run through a series of questions that a journalist will ask, tips on how to answer questions, how to look at a camera and how to get the most out of an interview.

When was the last time you were media trained?

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Mellissah Smith

Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.

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