As I travel around the world, I am always fascinated by the different marketing consultants in various regions.
The way you market a business in Brisbane is inherently different to how you market a business in a place such as St Tropez. The basic fundamentals are still there, but the market is so different and diverse that a one-size-fits-all strategy quite simply would not work.

Online businesses have a greater playing field as the expectation from the market varies from a more localised campaign. Pret-a-Porter recently sold for ridiculous amounts of money because it transcended the boundaries of culture and market diversity to provide a service and range of products that its target audience globally could identify with.

Nicole Ryan, Marketing Eye’s State Manager in Queensland and renowned marketing consultant is always communicating to our creative teams the difference in demographic and phychological profiling of the different target audiences relating to her diverse client Brisbane client base. This is imperative to take into consideration when developing a marketing campaign because quite simply, some campaigns just won’t work if this is being ignored.

Marketing Consultants that work on national accounts really need to spend quality time in each of the key State’s throughout Australia just to understand how different the market is.

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Mellissah Smith

Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.

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