Who would have thought, that one social media medium would take precedent over another just because of usability, ease of functionality and a more aligned target audience joined by the fact that it is achieving better results for our clients.

When Marketing Eye embraced twitter, I wasn’t too sure what the results would be like. I totally get b2c marketing and the dependence on twitter and alike, but when it comes to b2b – it’s a whole different story.

‘Follow me’ is replacing ‘friend me’ because if we are doing business, quite frankly, I don’t want you to ‘friend me’. We are not ‘friends’ who hang out on Saturdays. I would rather hide under a blanket all day then have embarrassing high school photos with my 80’s perm, white stockings and shoulder pads on display. I don’t want a client or prospect seeing photographs of me with a glass of champagne and definitely not in the endless stream of photographs that tend to be openly on display on facebook by people who have no idea what impact it can possibly have.

‘Follow me’ saves me from embarrassment. In a few words, I can tell you exactly what I want to say, without boring you to tears with what the weathers like and how bored I am on a cold, rainy day in Melbourne.

Whilst Facebook has its place, I am reluctant to share my page with the rest of the world. I value my privacy and that of my friends, so I don’t want them spammed with information that does not directly affect them.

And… I am not alone. In July 2009 there was a study of Fortune 100 companies that found that more had a presence on Twitter (54%) than on Facebook (29%). Surprisingly, only 32% had a corporate blog – of which, I am a big fan. (Source Burson-Marsteller)

Burson-Marsteller found that these top companies were using Twitter for several purposes: company news, customer service, marketing promotions and employee recruitment.

Quite simply, Marketing Eye is not unlike many of our marketing peers who overwhelmingly are choosing Twitter for their clients.

We welcomed the whole Web 2.0 with open arms and saw the dream come alive for many of our clients who chose this path to marketing success.

Low cost, effective and targeted – social networks have provided a platform for even the smallest company to excel.

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Mellissah Smith

Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.

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