They know stuff...but not enough stuff to be totally across the entire marketing mix ensuring that they are 100% of the time working in the best interests of the small business that they are working for.
They spend far too much time working and not learning. If they are really good at social media, they tend to have shortfalls in other areas whether that means PR, branding, advertising, lead generation, event management, influencer communications, or understanding the sales process enough to add value.
If they are too busy, then that's a problem. That means that they don't have enough time for training and upskilling. Every day something changes in marketing - so, you snooze, you lose.
If they are not busy enough, let me assure you that they are out there searching for clients, not training and upskilling because normally these things cost money.
It's a never ending cycle.
So, Marketing Consultants do suck! Well, some of the time.
The other part of the equation is when you do get a really good marketing consultant, they can make a real difference to your business and ultimately your bottom line. They can turn an ordinary brand into an extraordinary brand, deeply intrenched in the mindset of your target audience.
They can deliver sales leads - all the time, rather than when you get to the end of your sales pipeline and discover that you have been too busy working on accounts and not thinking ahead about where next months sales will come from.
They will give you profile in magazines, newspapers, television, radio and online - where stories on your company will help deliver a better understanding of your brand and what you do.
Quite simply, they can make the difference as to whether you are successful or not. Whether you keep doing what you have always done, getting the same results that you've always gotten - or you take a leap of faith, and hire a marketing consultant - is all up to you. But remember, training and upskilling is part of being a really good marketer.
What does this mean? Education is paramount in marketing. Investing in education and training will ensure that marketing consultants deliver an ethical and sound marketing strategy to clients incorporating all the different platforms of marketing that will work together in synergy to deliver a successful marketing campaign and build a companies brand.
Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.
Latest from Mellissah Smith
- 5 Tips on how to Boost your Facebook Organic Reach
- The most exciting, exhilarating experience you can ever have, starts with #AdobeSummit - here's why
- The Best Marketing Teams Have These Things In Common?
- Is being an influencer all that it's cracked up to be?
- How Marketers Will be Forced to be More Adept
Marketing is changing so fast nowadays, without education as a marketing consultant you and your clients are nowhere.
Yes definitely, I think Education is a key investment in order to improve your staff's efficiency.
It will pay off in the long-term.
Leave a comment
Make sure you enter all the required information, indicated by an asterisk (*). HTML code is not allowed.