I know that in the first couple of years of business, other than some hands on training from moi, my team received little if any outside training to develop their skills and capabilities as marketing consultants.
They were expected (sadly, this was the case) to research and find their own path to developing their careers as marketing consultants and were expected to use market research and the Internet as resources to learn about small businesses and the challenges they go through on a day to day basis.
Then, finally it clicked. This method was not working. Not only did we not retain valuable employees who with the right training could have made a difference to the business, but we also failed to make them the best small business marketing consultants that they could be.
About 5 years ago, that all changed. Everything in our business is about helping our marketing consultants be the best that they can. From podcasts and internal webinars through to an open library from the greatest marketers in the world and ongoing training programs - Marketing Eye has come a long way.
There are some realities though and that has everything to do with finance. When you are a small business, how much should you invest in your team (especially the fickle nature of Gen-Y who may leave at a moments notice)?
Oceanbiz Leadership Institute have an unbelievable offer to help the future leaders of your business have the right skills, capabilities and training to catapult your company and motivate your team to greatness.
The Management Diploma is approved for Australian Government Funding, which means that although you may have to pay upfront, the money will be reimbursed by the Australian Government to approved applicants. They also all receive a free ipad, which may seem to many as a novelty but in reality it is today's most valuable communication tool and for buddying leaders of the future, it means that whether they are on a tram, train, bus or in the park having lunch, they can stay connected to your team and add value.
The Diploma requires participants to give up only 7 Saturday's in the year and starts on 28 April 2012. They only take a small group so that each individual receives the required attention to progress their capabilities - which is very important.
I am sending some of my people, and if you run a small business and have earmarked a team leader or someone within your small business that is potentially the future of leadership in your company - the invest is very low and the return high. It's a no-brainer.
Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.
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