In the dotcom boom, everyone who was not inventing an online business, were buying up shares so that they felt part of it. The problem was, that by the time the publicity hits and consumers are encouraged to buy shares, the fat cats in corporate finance and early investors have already made their dough.
Then there was the property boom. Likewise, if you were already stacking up your property portfolio and had the good sense to sell when people were paying ridiculous prices, then you made a fortune. If you held on to it, chances are that your property is now worth less. For the really unfortunate, who subscribed in the property boom to listening to financial planners who were more interested in the mortgage trail than your ability to repay a loan, then it may have meant a complete disaster.
If you look at some places in the US today like Atlanta, I am sure that the property scene has hit rock bottom, which for any buyer is a good thing. If you want to ride the property wave in Atlanta in 4 or 5 years time, now is the time to invest. I know I will be stacking up my property portfolio there as is many of my smart investor friends. But I am no Einstein, and I am certainly not a fortune teller, so like most things, this is a gamble, albeit, a reasonably sound one.
Of late, there has been alot of talk about social networks and apps. They are going through the roof in terms of valuations for any social network that has more than a million followers or any app that appears to have some 'smarts' in it that a bulk of consumers can use. While Instagram may have been paid $1 billion for its smart technology, don't be expecting ridiculous buys like this to continue past the next 12 months if you look at the dotcom boom as a gauge to go by. At some point, this over hyped market is going to be replaced by a new wave - but at this point few people know what that is.
My money is still on technology and its place in evolving and influencing consuming buying habits.
What do you think will be the next wave? Please share.
Note: On this marketing blog, the picture is from artist April Baker and belongs to her latest collection currently being exhibited in Queensland.
Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.
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