Bill Gates dropped out of college to start Microsoft.

Jeff Bezos quit his lucrative job on Wall Street to drive to the other side of America to start Amazon.

Donald Trump faced personal bankrupcy at one stage taking risks.

So, is moving to the US and starting Marketing Eye, such a risk afterall?


People think I am made. I have a great life. Why do I want to take any risks by expanding my business overseas and moving there myself? I am a woman afterall. It's ok for a man to do it and move his family, but a woman? Is it necessary? Can't I just be happy with what I have and live comfortably until heaven forbid, I find myself a husband.

Of course, it isn't quite that bad and this is definately reading between the lines.

For many entrepreneurs, taking a risk is like taking an aphrodisiac. It's attract in every aspect. I didn't think I was much of a risk taker, but people of late have reminded me that in the past I left a cushy job to start a business at 25 years old.

I started a second business, when my first business Insomnia was doing the best that it ever had been doing and put that business as a second priority to realise a dream to build a much bigger and more successful company.

I invested in innovation when most companies just keep the profits for themselves and keep providing a 'service' because afterall the marketing industry is simply a service provider.

I moved to Melbourne because my Sydney team was strong and the Melbourne business needed a boost. Melbourne is of course a secondary market for the company as there are more small businesses in Sydney than in Melbourne.

I have explored opening in France with a venture partner, but the deal wasn't good enough for the business outcomes we wanted.

And now... I am moving to the US and leaving the Australian business in the hands of our experienced team of marketers, creatives and web developers in pursuit of a much bigger dream.

It takes ambition, perspervance and a capacity to take risk to do all of this - but this burning desire in my belly says that I have to do it and I need to do it NOW!

There is no time like the present. I am ready. I have fired off at least 20 emails today to people that may be interested in reading the Marketing Eye IM. My wish is to have 50/50 percent ownership of the percentage up for investment from the US and Australia.

The business is firing here. Month on month growth and profits are souring.

Wish me luck!
Join us on social media
instagram
Mellissah Smith

Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.

Leave a comment

Make sure you enter all the required information, indicated by an asterisk (*). HTML code is not allowed.

Contact Us

  • Our addresses:
    Marketing Eye3423 Piedmont Rd., NE Atlanta, GA30305
  • Atlanta: 404-626-8070
Contact Form

Connect with Us

Latest Marketing Eye Tweets