Let’s start this blog with a simple exercise. Go to your Facebook page and look at the last 10 statuses you posted. What are they mostly about? You may want to think before posting if most of your statuses revolve around work complaints, drunken weekend antics or overstate political opinions.

A study by University of Scranton and UC San Diego researchers found that Facebook status updates stick in the minds of readers for longer than you think – one status alone is 1.5 times more memorable than sentences from books, and 2.5 times more memorable than faces of strangers, representing a remarkable difference in memory performance.

While our initial exercise may have given you an initial panic attack, it’s important to capitalize on the power of the human mind and use it for the greater good of your business.

As we all know, social media is a powerful marketing tool, especially for small businesses. When Facebook is updated roughly 30 trillion times an hour, it is important to stand out and make sure your products and services stick in the minds of your readers.

But what makes a successful Facebook post? The following pointers will help:

Target the right demographic
If your business is aimed at businessmen, use language and tone to suit, along with the appropriate content. Keep in mind that Facebook’s user demographics are changing at a rapid rate, so be sure to keep an eye on the changes – this way, your campaigns can evolve to suit.

Strong content
Be brief, conversational and direct. While Facebook posts may stick in users’ minds for longer, don’t forget that you have to capture their attention first. Go straight to the point and give people reason to return to your feed or subscribe to the page.

If you’ve got it, flaunt it
Facebook timelines are a great way of displaying images and videos, giving you the opportunity to have a content-rich gallery which sells your products and services. Update your profile picture, upload a cover photo and add company milestones to capitalize and give your users a chance to publicly connect.

-Eliza Sum

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Mellissah Smith

Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.

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