Today I had a meeting with mobile marketing guru Dipen Patel from an innovative bluetooth and wifi mobile marketing company, SpidaNet.

Being an avid adopter of new technologies and in particular integrated marketing campaigns, I can assure you, I held on to his every word.
How to make $1million out of a mobile marketing campaign

Small businesses often believe that mobile marketing is for their larger counterparts. I am here to say that it is not only very affordable, but it is also a real time engagement and a great way to drive instant sales.

Mobile marketing allows for companies in many sectors, such as travel, food and retail to send coupons and promotional messages through Bluetooth, wifi and sms.

It's by no accident that Facebook announced last month that it sees the future as mobile and with 150 million active mobile users, they have every reason to make this assumption.

Bluetooth and wifi is the wireless distribution of advertising content for SpidaNet's customers.

Mobile Marketing or marketing to mobile devices such as mobile phones, smart phones, iTouch etc makes a lot of sense when integrated with other marketing platforms.

Take women's fashion chain Maurices for example who made $1 million dollars in sales through Publicis Group's integrated campaign with social media, mobile coupons and sms. This innovative strategy paid off in terms of brand awareness and ultimately sales.

The campaign featured a significanbt mobile couponing component. Employees at Maurices got right behind the campaign and were trained properly with redemption rates for mobile coupons having phenomenal result.

Feel free to contact This email address is being protected from spambots. You need JavaScript enabled to view it. on 1300 300 080 if you are interested in mobile marketing and we would be happy to chat to you about the viability of using this medium in an integrated campaign for your business.

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Mellissah Smith

Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.

2 comments

  • Vib
    Vib
    13/10/11

    I once had a call on my mobile from someone trying to sell me a holday, I said I'm not interested but he wouldn't take no for an answer but he got the point eventually. I personally don't like people calling me and trying to sell all kinds of things.

    Also I want to know from where do these companies get mine or anyone else's contact number ? I never authorised my service provider to give my number to other businesses.

    I've got nothing against mobile marketing as long as its done professionally and ethically.

  • Melanie
    Melanie
    04/10/11

    Nowadays, almost everyone uses mobile phones, smart phones, etc. and the number of users is still increasing. I think that it’s very important and efficient for a company to integrate mobile marketing in the marketing strategy.

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