Perhaps the latest and greatest trend in raising brand awareness is implementing a smart social media campaign. By creating pages for your business on multiple websites like Twitter, Facebook and LinkIn, you can easily reach potential customers from all over the world. To be successful with social media, it's usually necessary to incorporate a consistent logo and slogan so your target audience makes the connection. It's also important to be highly interactive and network with relevant people within your industry. For example, it's helpful to follow other businesses, "like" or "retweet" content and leave comments whenever possible. While the initial stages can be slow, you can often boost your brand awareness considerably over time.
Search Engine Optimization
Although everyone and his brother seem to be talking about SEO these days, it's nonetheless a critical part of branding. If you really want to get ahead of competitors, it's helpful to boost your page ranking within Google and other search engines. This is because popping up on page one of search results is one of the best ways to quickly bring exposure to your business. Due to the fact that roughly 80% of people use search engines to look for products and services, it's critical that you capitalize and get your website in front of potential customers. Not only will SEO bring attention to your business, it will often give you a sense of authority.
Utilizing Existing Customer Base
Another simple way to maximize exposure with minimal effort is to implement existing customers into your branding campaign. For example, if you already have a small amount of brand loyalists, you can reach out to them and politely ask to share your content. In order to streamline the process, it's ideal to add buttons from popular social media and social networking sites to your content. Including calls to actions such as "like" this post on Facebook if you find it helpful can provide loyalists with a simple way to share your content.
An additional technique that appears to be catching on is writing guest blog posts on relevant blogs within your industry. It's relatively simple and revolves around first contacting bloggers or website owners. You then ask if they would allow you to create a post on their blog. Assuming they approve, you then write at least a 400 word article and post it on their blog. This method can be extremely valuable because you can reach an established reader base who already trusts the blogger. Consequently, you can often create massive brand awareness seemingly overnight.
Brenda is a web contain writer for www.rentalplus.com.au.