If you are following my marketing blog, you would know that I have developed an information memorandum to expand Marketing Eye into the US market. It is incredibly exciting times for everyone at Marketing Eye and we are all 'on the same page' with pushing me out the door and into another country to set up shop. Fortunately, I am not taking this personally! But Julie Schoneveld does run a good show and she has everything running very efficiently and effectively. For the shortest month of the year, we have turned over more money than any other month since our inception and the profit has risen accordingly. Not bad going really!
How have we done that?
I've just made it seem much easier than it actually is. Growing your business and increasing your profit margins is hard going for any small business. Let me assure you - I know. With clients investing heavily in marketing campaigns, we are all pulling together and ensuring we make every deadline. In the professional services industry sector, it's all about people and it is the people in your organisation that make or break you.
Fortunately, our people undergo training and are constantly educated on the lastest and greatest in marketing techniques. But as a small business, you do need to have processes in place should your business go through the roof - as ours is.
Jack of all trades
Truth be known, as a Managing Director of a small business (albeit growing very fast), I am needing to be a 'Jack of all Trades'. Everyone is so busy this week, that I am taking care of all phone enquiries derived from our website or referrals and in the first hour of this morning, I had 5 of those. All of which require proposals and contracts. This is not my normal job, but when your business is growing, sometimes you have to get 'down and dirty' with everyone else and give a helping hand when needed. I am not sure how many leads a professional services company can handle in one day, but our phone is flooding just from client referrals and our website. At the moment we are coping and are geared for this, but realistically, how many is too much?
Day 1 of Raising Capital
I say it is Day 1, not because it actually is, but because it is the first day that I have actually set aside quality time to send out our Information Memorandum to people that have asked for it and a few friends who are happy to review it. To set the record straight, we already have investors lined up, but I am just checking my options and seeing what the best course of action is for the business. Ultimately, we would like to have local American investors rather than just Australian investors. Having people on the ground when we are over there is imperative to opening doors and having someone make Marketing Eye very accountable for achieving goals.
Is it the right thing to do to HOLD OUT on investors? I think so. In my experience with working with other companies that have investors, it is very much a case of having the right partnerships in place to take the business to the next level. We want to be very aggressive in the US market and achieve some substantial but realistic goals.
Marketing Eye wants to be a $100 million dollar company and to do that, we have to be strategic from day one. And it all starts at the capital raising phase.
Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.
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