Have we lost the art of having a good relationship?

 Do any of us know what a truly good relationship is? Most of us aspire to have a relationship that ticks all the boxes and is mutually beneficial but like anything, there are good times and there are bad times.

In business, sitting down with your clients and getting to know them on a level where there is mutual respect, kindness, care and understanding, is something that many business people did really well in the eighties but it seems to be an art form of the past.

Have we lost the art of a good relationship?

Remember the eighties? Long lunches, tables full of men doing business, patting each other on the back, telling stories, introducing each other to potential business associates, all while drinking a few bottles of wine.

Now, in truth, I was still at school, but the early nineties were not too dissimilar. Working at Channel 7, I remember the management and sales teams having long lunches day-in, day-out and walking into the office at 6pm to get their house keys or jacket that they forgot, a little under the weather but with a deal in hand.

 The long lunch is not sustainable – we all know that. It’s unhealthy, unproductive and a bit extravagant for this day and age where there is more accountability, cost-cutting and sexual harassment is a no-no.

 But what is our substitute? A meeting room with white walls, oak tables and a bottle of sparkling mineral water?

Clients are people. They need the same things as you and I. In business, they need;

a)      A good deal

b)      A reliable transaction

c)      Honesty

d)      Understanding

e)      Trust

On a more personal level, they need;

a)      To like you

b)      To have an affinity with you and your brand

c)      To have some sort of empathy with you

d)      To get to know you so you become more than just a transaction

e)      A smile and a bit of enthusiasm – every now and then

They don’t need;

a)      To know your problems

b)      To know how many times you go on dates or that your wife is having an affair

c)      That you are having an affair

d)      That your mortgage is too high

e)      That your business is going down the tubes

There is a fine line between saying too much and not saying enough. Working out how you can work with clients that you like and that are on the same page is the perfect scenario, but not always realistic.

As a business, if you can afford the luxury of working with companies that understand the value of a relationship and the importance of working together to achieve the same goal - you are 80% there.

This week, put a plan together to get to know your customers better. Open up the lines of communication and take time out just to have a coffee with them. You never know what might happen!


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Mellissah Smith

Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.

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