Oct 26, 2011 Written by 

d23c29a0237620b7d07d829eb26053a6 [BREAKING] Facebook Arm Tattoo a Publicity Stunt Guerilla Marketing Example

Most small businesses ignore guerilla marketing as part of their marketing mix. Why? Because most think that it's just what the big companies do.

Well, that is true most of the time, but not because it costs alot of money to do. It's mainly because their creative agencies or someone with a spot of 'genius' has come up with a guerilla marketing idea that has great potential.

Have you seen the Facebook Tattoo guerilla marketing exercise that was sponsored by  Rotterdam tattoo artist Dex Moelker and his company? The pictures above, but there is a much better video floating on YouTube with more hits than you can hope for.

When this piece of guerilla marketing was being passed around, we should have realised that it wasn't for real. Let's face it... the average person firstly would not be stupid enough to tattoo 152 of their friends on their arm (because they might be friends today, but tomorrow, it's quite possible they may block you because of something you said, did or didn't do). The dead giveaway was the optimised key words on YouTube. Now, even I would not think to do that (but one of my digital marketers definately would!).

The story spread like wildfire and media outlets around the world reported the bizarre story. It's biggest impact though would have been through social media. Too bizarre to be real? You betcha! It was just a transfer - not a tattoo and a brilliant piece of guerilla marketing.

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Mellissah Smith

Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.


  • Salli

    Guerrilla and viral marketing have always been my favourite strands of marketing as they are still a somewhat underused by businesses.

    As a consumer you tend to become bored with the conventional ways the businesses try to approach you, e.g., tv and print advertising. There are simply too many advertisements and you learn to ignore them. Guerrilla marketing, on the other hand, surprises you and makes you pay attention. Who knows, it might even delight you.

    As a fellow marketer you often appreciate (and envy) the creativity of a good guerrilla campaign and the attention it will most likely get.

    I believe that guerrilla and viral marketing are some of the best ways for a small business to get noticed in the over-saturated advertising environment, as they do not necessarily require a lot of money to become successful campaigns. Just a lot of creativity.

  • Nicholas

    Yes, you definitely don't need to be big to use 'Guerilla Marketing'

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