In the US it is called Groupon. Everyone is on it, and everyone eagerly awaits the next big deal that is going to be released. It's like shopping channel, only better.
Groupon - not to be ignored in your marketing strategy

In Australia it is called Star Deals (www.stardeals.com.au). It's owned by the same company, but apparently someone else owns the name here and there is a bit of controversy (http://www.groupon.com/blog/cities/why-groupon-isnt-in-australia/). I know how that feels like, because people all over the world have been registering Marketing Eye, much to my annoyance.

Through Groupon, you get 50 to 90 percent off stuff in your city. It's amazing! From yoga classes through to perfume or design attire, it's all there.

My friend in New York has a motorcycle school that teaches people the rules of the road and then accredits them with a licence. She put it up once and got 6000 people registered in a matter of hours. Yes she had to discount, but this is serious volume and whatever small percentage she made, was worth it in word of mouth marketing and branding.

If you have a restaurant, consumer product, holiday destination or basically anything that you think will sell on Groupon (www.stardeals.com.au), then think about putting it in your 2011/12 marketing strategy. Think about the value you will get from the sales you are likely to achieve.

www.stardeals.com.au

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Mellissah Smith

Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.

6 comments

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  • Warren
    Warren
    25/05/11

    Hey Mellissah,

    Group buying is certainly a fast-growing consumer behaviour to factor into your retail strategy.

    How do you suggest it will impact on pricing strategy for brands that decide to move stock through discount group deals?

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