Google+ for Small Business

If you haven’t sent off your details to be included in the latest social network craze, Google+, then you should do so – immediately!

With more than 25 million people joining in the first month, since its launch at the end of June, Google+ may very well, become the most successful social network of all time.

Giving users the option of dividing their online connections into different groups called circles and restricting shared information in those segments is a clear winner when it comes to functionality and information security.

From a business perspective, creating networks amongst a larger client base, will enable you to communicate more frequently with your clients and establish a multi-tiered binding relationship that extends your network and theirs.

Circles aren’t the only unique features that Google+ boasts. Hangouts allow impromptu video conferences and Sparks (random popups) provide information on things you may be interested in based on your search history and posts.

The collaboration aspect, with the ability to create Circles and Hangouts for specific projects, is one of Google+’s big winners.

For businesses, for now at least, it isn’t good news with no facility to set up a business profile. Using it on a personal basis however, may be a significant drawcard to ensuring that your small business touches your customers on a more personal level, thus building loyalty and a more intimate relationship.

For small businesses, it’s worthwhile having a play with the program to see if it works for you but abandoning Facebook, Twitter or even your own website for Google’s service is not a good idea – just yet!

The great thing about social media services is that nobody needs to use all or any, and you may well find that other platforms work better for your business regardless of Google’s success.

Only time will tell.

P.S. If you like this marketing blog, then please feel free to share it on whatever social network medium you see fit. We love facebook, twitter and linkedin!

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Mellissah Smith

Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.

1 comment

  • Meyry
    Meyry
    18/08/11

    This is really exciting social media channel to develop your online presence. It sounds more personalized and can be more appealing for the customer.

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