Giving users the option of dividing their online connections into different groups called circles and restricting shared information in those segments is a clear winner when it comes to functionality and information security.
From a business perspective, creating networks amongst a larger client base, will enable you to communicate more frequently with your clients and establish a multi-tiered binding relationship that extends your network and theirs.
Circles aren’t the only unique features that Google+ boasts. Hangouts allow impromptu video conferences and Sparks (random popups) provide information on things you may be interested in based on your search history and posts.
The collaboration aspect, with the ability to create Circles and Hangouts for specific projects, is one of Google+’s big winners.
For businesses, for now at least, it isn’t good news with no facility to set up a business profile. Using it on a personal basis however, may be a significant drawcard to ensuring that your small business touches your customers on a more personal level, thus building loyalty and a more intimate relationship.
For small businesses, it’s worthwhile having a play with the program to see if it works for you but abandoning Facebook, Twitter or even your own website for Google’s service is not a good idea – just yet!
The great thing about social media services is that nobody needs to use all or any, and you may well find that other platforms work better for your business regardless of Google’s success.
Only time will tell.