In my early to mid thirties, I lived on the Gold Coast and as I was in Marketing in the technology sector, became heavily involved. When I talk involved, I mean involved.

I ran the IT Awards, was the Secretariat for all IT Industry Associations Board that talked directly to government on industry based issues, spoke at universities and schools on careers in IT, and founded industry group e-Women and so on.

Deeply entrenched in the IT industry, I could see no other sector that particularly tickled my fancy.

Now, years later, I am back here and whilst I have been working in other industries, it still remains dear to my heart.

I have gone on the IT Gold Coast Committee as Treasurer and I represent the association on the combined industries board. I am passionate about the buzz that surrounded the industry here 10 years ago that has diminished. I believe that it could be the epicentre of the Australian IT industry.

When companies want to expand to Australia, why not choose the Gold Coast. It’s beautiful – beaches, people, homes, lifestyle. It really doesn’t get much better. I feel blessed everyday I wake up to the water views I have from my home and the spectacular weather. At 5am in the morning, I hop on my computer, check my emails, have a coffee and peer over what I believe is one of the most beautiful views I have ever seen.

If companies are worried about there not being enough people here in the IT sector – don’t be alarmed. There are solutions. I know recruitment companies sitting in South Africa, America and the UK that have an abundance of people dying to live in Australia – and IT isn’t like marketing, you don’t need to know the market or be connected.

I challenge Google or Microsoft to go against the norm and set up their offices here, where the sun shines, the waves splash against the shores and the people are so friendly.

Oh, and I almost forgot. The government is helpful. They go out of their way to attract businesses to the area. The Gold Coast City Council Economic Development Unit is accessible and they have a can-do approach.

I couldn’t be happier. I have a digital marketing company located here on the Gold Coast and it is going great guns.

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Mellissah Smith

Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.

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