Friday is the last day of the working week. Many of us spend our entire week willing it to come sooner and when it finally arrives we are not sure quite what to do.

One of my team asked recently if there was a day a week that we could celebrate and wear casual clothes and of course I answered Friday. Being a Kiwi (him, not me) I am sure he may have missed the early nineties pull of casual Friday, but as I lived in it, I have certainly not.

Casual Friday is a marketers dream. It allows people within an organisation wear their personalities on their sleeves. They get to show the personality of themselves and at the same time, what makes up the personality of the entire organisation in one go.

Yes, Friday is a wonderful day, so full of promise and happy things to come. Bring it on.

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Mellissah Smith

Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.

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